Web & App analytics freelance

Let’s find out how your users interact with your website and app

Measure your users’ online behaviour

Web and app analytics involve collecting, measuring, and analyzing data from websites and mobile applications to understand user behavior, improve user experience, and optimize performance. These analytics help businesses track various metrics, such as traffic sources, user interactions, conversion rates, and more, providing valuable insights into how users engage with their digital platforms.

By leveraging web and app analytics, companies can identify which pages or app features are most popular, where users drop off in the conversion funnel, and which marketing channels drive the most traffic or sales. This data-driven approach allows for informed decision-making, helping to refine strategies, enhance user experience, and ultimately increase conversions and revenue.

My web and app analytics services

KPIs definition

I help you define key performance indicators (KPIs) tailored to your business. This allows you to monitor the performance of your digital actions and measure their impact on your sales.

Tagging plan & Implementation

I create a custom tagging plan to track performance indicators on your website or application. I handle the installation and configuration of the necessary tags to measure user behavior effectively.

Reporting

I provide detailed reports and visualizations of the activity on your website or application, either on an ad hoc or regular basis. These reports come with clear insights to help you understand the results of your campaigns and make informed decisions.

A/B tests

I organize and manage A/B testing to optimize the effectiveness of your web pages or applications. By testing different versions of your content, I identify what works best and help maximize your conversions.

Why measure your users’ activity?

Make better decisions: Data collected through web and app analytics provides valuable insights to guide your digital strategy. It allows you to base your decisions on concrete facts rather than intuition.
Optimize performance: By measuring activity, you can identify friction points, such as pages with high bounce rates or stages where users drop out of the purchasing process. This enables you to optimize your site or app to offer a better user experience.
Improve Return on Investment (ROI): Tracking the performance of your marketing campaigns helps you identify the most profitable traffic sources and the actions that generate the most conversions. This way, you can adjust your strategies to maximize ROI.
Track the achievement of your objectives: By measuring the defined KPIs, you can monitor the progress of your actions and check if they are bringing you closer to your goals, whether it’s generating leads, increasing sales, or enhancing brand awareness.
Understand user behavior: Analyzing your website or app activity helps you identify how users interact with your content, the pages they visit, and the actions they take. This helps you better understand their expectations and needs.