How would you like to connect with your target audience ?
How I work
Every project starts with a conversation to define your goals and the KPIs that will track them. Goals set the direction for every initiative; KPIs let us measure performance along the way. Both need to stay simple and clear enough for every stakeholder to understand.
This first step should answer two questions:
- What’s the business objective behind these marketing initiatives?
- How will we measure success?
The audit measures how each current marketing action is performing: time and effort invested, return generated, actual impact.
From there, we define the actions needed to reach your goals and prioritize them into a clear roadmap.
There’s no one-size-fits-all in marketing. Every plan is built specifically around your goals and your target audience.
This is where the roadmap comes to life. I handle setup, copywriting, optimization, design, analysis — everything needed to move you closer to your goals.
Depending on the scale of the project, I can also act as the main point of contact with any external agency handling implementation
This last step is about continuous improvement: what can we learn from what’s already in motion, and how do we make it better?
Every action comes with a full performance report, translating figures and data into clear, actionable insights that every stakeholder can understand.
Feeling like connecting ?
Let’s talk marketing
Contact me to discuss your marketing strategy and its performance. Or, simply, for a cup of coffee. I quite like coffee too.