You design beautiful products and services.
I make sure people find them.
Performance marketing & brand manager with ten years of experience creating and executing (digital) marketing strategies to help my clients reach their goals.
Every project starts with a conversation to define your goals and the KPIs that will track them. Goals set the direction for every initiative; KPIs let us measure performance along the way. Both need to stay simple and clear enough for every stakeholder to understand.
This first step should answer two questions:
The audit measures how each current marketing action is performing: time and effort invested, return generated, actual impact.
From there, we define the actions needed to reach your goals and prioritize them into a clear roadmap.
There’s no one-size-fits-all in marketing. Every plan is built specifically around your goals and your target audience.
This is where the roadmap comes to life. I handle setup, copywriting, optimization, design, analysis — everything needed to move you closer to your goals.
Depending on the scale of the project, I can also act as the main point of contact with any external agency handling implementation
This last step is about continuous improvement: what can we learn from what’s already in motion, and how do we make it better?
Every action comes with a full performance report, translating figures and data into clear, actionable insights that every stakeholder can understand.
Excellent collaboration with Hugues who ensures that we get visibility on Google amongst people for a restaurant in Namur. Always with a touch of creativity to stand out, especially during lockdowns.
Hugues actively contributes to Co-homing’s growth and success by ensuring a continuous flow of new tenants to our website. We particularly appreciate his ability to translate figures and technical details into a language understandable by all.
Hugues helped us growing up by taking over the follow up of our marketing agency. He quickly identified the low hanging fruits and implemented them to increase the return we measure from our campaigns.
Contact me to discuss your marketing strategy and its performance. Or, simply, for a cup of coffee. I quite like coffee too.
