Some people collect the countries they’ve visited. I collect the countries where my campaigns have racked up impressions — so eventually, I turned it into a map. So far, it covers 46 countries, from just next door (Belgium, France, the Netherlands) to a little further out (Japan, New Zealand, Trinidad & Tobago).
The realities shift from one country to the next. How you approach the audience shifts even more. The one thing every single campaign has in common? A relentless focus on results and performance.