Customer relationship management freelance

Grow your customer lifetime value

Build the relationship with your customers

Customer Relationship Management (CRM) marketing is a strategy aimed at managing and optimizing a company’s interactions with its customers and prospects throughout their purchasing journey. It relies on the use of CRM software to collect, centralize, and analyze customer data, such as contact information, purchase history, and interactions with the brand.

By leveraging this data, CRM marketing helps personalize campaigns, target customers more precisely, and create messages tailored to their needs and preferences. The goal is to enhance customer satisfaction, foster loyalty, and increase the long-term value of each customer by offering relevant offers and communications at every stage of their journey.

My CRM services

Marketing automation

I implement an automation plan that defines the marketing actions to be triggered based on the behavior of your customers or prospects. This includes audience segmentation and the creation of personalized scenarios to optimize engagement.

Newsletters

I design and send targeted newsletters to inform, retain, and engage your customers. These newsletters are crafted based on your audience and objectives to maximize the impact of each send.

Notifications mobiles

I manage push or in-app notifications to ensure smooth and relevant communication with your users. This helps maintain engagement and encourages users to return to your website or app.

Emails transactionnels

I handle the creation and sending of transactional emails, such as order confirmations, password resets, or delivery notifications. These emails are essential for providing a consistent and professional customer experience.

Why develop the relationship with your customers?

Retain your customers: A CRM strategy enables you to create personalized and regular interactions with your customers, strengthening their connection to your brand. By nurturing a relationship of trust, you increase the likelihood that they will return for future purchases.
Increase purchase frequency: Through targeted communications, such as special offers or reminders, you encourage your customers to buy more often. A well-designed CRM plan allows you to deliver the right message at the right time to boost purchase frequency.
Increase the average order value: By analyzing customer behavior, an effective CRM strategy allows you to offer complementary products or incentives, thereby increasing the average value of each order.
Create brand ambassadors: Satisfied and loyal customers naturally become your brand’s best ambassadors. By engaging with them regularly and rewarding their loyalty, you encourage them to share their positive experiences with others.