Search engine optimization (SEO) Freelance

I help you grow your website’s organic traffic by improving its visibility on search engines for relevant keywords through effective SEO.

What is search engine optimization?

Search Engine Optimization or SEO, groups all the techniques aimed at improving the visibility of your website in search engine results, like Google. Unlike paid ads, SEO focuses on optimizing your site and its content to meet the quality criteria set by search engines.

To improve your SEO, it’s crucial to work on several key areas, such as the technical optimization of your site, creating relevant and engaging content, and acquiring high-quality links (backlinks) pointing to your site. By investing in a well-thought-out SEO strategy, you can attract qualified traffic over the long term without the need for continuous advertising costs.

How I can help improve your ranking

Content Strategy

A content strategy involves planning, creating, and optimizing relevant content that addresses your audience’s search queries while meeting search engine criteria. I help you develop an editorial calendar based on semantic analysis and create content and resources that maximize your visibility while providing value to your visitors.

Technical SEO

Technical SEO is about optimizing the structural aspects of your website to ensure it is fast, efficient, and easily crawlable by search engines. This includes improving loading speed, optimizing HTML tags, managing redirects, and creating an effective sitemap. I analyze your site to identify any technical barriers to good SEO performance and correct them to ensure your site adheres to the best SEO practices.

On-page SEO

On-page optimizations focus on improving elements directly on your web pages, such as title tags, meta descriptions, URL structure, and the content itself. By refining each of these elements, I ensure that your pages are well-structured and easily understood by search engines while delivering a high-quality user experience.

Off-page SEO

Off-page SEO refers to all actions taken outside of your website to enhance its authority and reputation. This mainly involves acquiring high-quality backlinks, which are links from other websites pointing to yours. These backlinks boost your site’s credibility in the eyes of search engines. I create custom link-building strategies to obtain quality backlinks and improve your site’s ranking in search engine results.

Why should you work on SEO ?

Whatever your industry or the size of your company, SEO is a powerful tool to enhance your online presence. Here are the four main reasons to invest in an SEO strategy to grow your business:

Increase Visibility: Improving your SEO allows your website to rank among the top search results, especially on Google. The more visible you are on key queries related to your industry, the greater your chances of being discovered by new customers.
Boost Organic Traffic: Organic traffic, meaning visitors who come to your site through natural, unpaid search results, is a valuable source of leads and potential customers. By optimizing your SEO, you attract a constant flow of qualified visitors without needing to pay for each click, as you would with ads.
Return on Investment (ROI): Unlike paid advertising campaigns, which require a continuous budget, SEO offers long-term ROI. The efforts made to improve your SEO will continue to pay off long after implementation. By achieving a higher ranking, you attract more potential customers without recurring advertising costs, making SEO particularly cost-effective in the long run.
Enhance User Experience: SEO isn’t just about optimizing for search engines; it’s also about improving the user experience on your site. By optimizing page structure, loading speed, and offering relevant and well-organized content, you make it easier for visitors to navigate your site.