Boosting restaurant visitation with Google Ads

Objectives

Tasty and La Cantina, two popular restaurants in Namur, sought to increase their reservations and visitation through targeted digital marketing. In early 2020, they enlisted my expertise to launch, manage, and optimize Google Ads campaigns aimed at supporting their business objectives and ensuring consistent customer engagement.

Actions

To achieve these objectives, a comprehensive Google Ads strategy was implemented, including:

• Campaign Launch and Management: Targeted Google Ads campaigns were launched for both Tasty and La Cantina to attract potential customers searching for dining options in Namur.
• Adaptation During COVID-19: Shortly after the campaign launch, the COVID-19 crisis emerged, necessitating a strategic pivot. The campaigns were quickly adapted to promote the restaurants’ takeaway options, helping them maintain business continuity during the challenging period.
• Ongoing Optimization: Continuous monitoring and optimization of the campaigns were conducted to maximize their effectiveness, ensuring the ads remained relevant and cost-efficient.

Results

The strategic Google Ads initiatives led to impressive outcomes for both restaurants:

• Significant Traffic and Reservations: Since the launch of the campaigns, over four thousand visits and reservations were recorded.
• Cost Efficiency: The average cost per visit/reservation was maintained at an economical 2.66€, demonstrating the cost-effectiveness of the campaigns.
• Sustained Success: These results have contributed significantly to the ongoing success and popularity of Tasty and La Cantina in Namur, even amidst the challenges posed by the COVID-19 pandemic.

These achievements highlight the effectiveness of the Google Ads campaigns in supporting Tasty and La Cantina’s business goals, ensuring steady customer engagement, and promoting resilience during a critical period.