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Objectives
Co-Homing, a Belgian company providing rental rooms in shared houses in Brussels, launched in 2019 with the goal of becoming a leading player in the capital. In 2021, they reached out to me for support in developing their online acquisition strategy to maintain an occupancy rate above 90% throughout their growth.
Actions
To achieve this objective, I implemented a multi-faceted digital marketing strategy, including:
- Website Redesign Oversight: Followed up on the complete redesign of the Co-Homing website to ensure it was user-friendly, visually appealing, and optimized for conversions.
- Google Ads Campaigns: Set up and managed targeted Google Ads campaigns to capture potential tenants searching for coliving options in Brussels.
- Facebook Ads Remarketing Campaigns: Launched and optimized Facebook Ads remarketing campaigns to re-engage visitors who had previously interacted with the Co-Homing website.
- SEO Improvements: Conducted a thorough SEO audit and implemented on-page and off-page SEO strategies to improve organic search rankings and drive more organic traffic.
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Results
The strategic initiatives led to remarkable growth in the number of requests received on Co-Homing’s website. Thanks to this constant growth, we maintained the occupancy rate above 90% throughout their physical expansion in Brussels.
These results highlight the effectiveness of the implemented digital marketing strategies in achieving and surpassing the set objectives, significantly enhancing Co-Homing’s online visibility and lead generation.
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Contact me to discuss your marketing strategy and its performance. Or, simply, for a cup of coffee. I quite like coffee too.