{"id":1301,"date":"2016-08-03T09:57:17","date_gmt":"2016-08-03T09:57:17","guid":{"rendered":"http:\/\/impreza7.us-themes.com\/?page_id=1301"},"modified":"2024-09-01T20:23:33","modified_gmt":"2024-09-01T18:23:33","slug":"services","status":"publish","type":"page","link":"http:\/\/hgency.be\/en\/services\/","title":{"rendered":"Services"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_60e9caca us_animate_this\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Services<\/h1>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>How would you like to connect with your target audience ?<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-ibanner us_custom_e7c215f2 has_text_color animation_phorcys ratio_3x2 easing_ease\"><a href=\"https:\/\/hgency.be\/en\/services\/marketing-strategy\/\" aria-label=\"Marketing Strategy\"><\/a><div class=\"w-ibanner-h\"><div class=\"w-ibanner-image\" style=\"background-image: url(http:\/\/hgency.be\/wp-content\/uploads\/2023\/09\/service-strategie.png)\"><\/div><div class=\"w-ibanner-content\"><div class=\"w-ibanner-content-h\"><h2 class=\"w-ibanner-title\" style=\"font-size:max( 2rem, 2vw );\">Marketing Strategy<\/h2><div class=\"w-ibanner-desc\"><p>The roadmap to success that brings consistency in every action<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-ibanner us_custom_3770d236 has_text_color animation_phorcys ratio_3x2 easing_ease\"><a href=\"https:\/\/hgency.be\/en\/services\/search-engine-advertising\/\" aria-label=\"Search Engine Advertising\"><\/a><div class=\"w-ibanner-h\"><div class=\"w-ibanner-image\" style=\"background-image: url(http:\/\/hgency.be\/wp-content\/uploads\/2023\/09\/service-search-paid-2-1024x683.png)\"><\/div><div class=\"w-ibanner-content\"><div class=\"w-ibanner-content-h\"><h2 class=\"w-ibanner-title\" style=\"font-size:max( 2rem, 2vw );\">Search Engine Advertising<\/h2><div class=\"w-ibanner-desc\"><p>What is a best placement for your ads than where people are searching for you ?<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-ibanner us_custom_e1b7d205 has_text_color animation_phorcys ratio_3x2 easing_ease\"><a href=\"https:\/\/hgency.be\/en\/services\/search-engine-optimization\/\" aria-label=\"Search Engine Optimization\"><\/a><div class=\"w-ibanner-h\"><div class=\"w-ibanner-image\" style=\"background-image: url(http:\/\/hgency.be\/wp-content\/uploads\/2023\/09\/service-search-paid-1024x683.png)\"><\/div><div class=\"w-ibanner-content\"><div class=\"w-ibanner-content-h\"><h2 class=\"w-ibanner-title\" style=\"font-size:max( 2rem, 2vw );\">Search Engine Optimization<\/h2><div class=\"w-ibanner-desc\"><p>Answering your audience querries with the right content<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-ibanner us_custom_3770d236 has_text_color animation_phorcys ratio_3x2 easing_ease\"><a href=\"https:\/\/hgency.be\/en\/services\/social-media-marketing\/\" aria-label=\"Social Media Marketing\"><\/a><div class=\"w-ibanner-h\"><div class=\"w-ibanner-image\" style=\"background-image: url(http:\/\/hgency.be\/wp-content\/uploads\/2023\/09\/service-social-1024x683.png)\"><\/div><div class=\"w-ibanner-content\"><div class=\"w-ibanner-content-h\"><h2 class=\"w-ibanner-title\" style=\"font-size:max( 2rem, 2vw );\">Social Media Marketing<\/h2><div class=\"w-ibanner-desc\"><p>Engage your audience with the right content on social media<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-ibanner us_custom_e1b7d205 has_text_color animation_phorcys ratio_3x2 easing_ease\"><a href=\"https:\/\/hgency.be\/en\/services\/web-app-analytics\/\" aria-label=\"Web &amp; app Analytics\"><\/a><div class=\"w-ibanner-h\"><div class=\"w-ibanner-image\" style=\"background-image: url(http:\/\/hgency.be\/wp-content\/uploads\/2023\/09\/service-analytics-1024x683.png)\"><\/div><div class=\"w-ibanner-content\"><div class=\"w-ibanner-content-h\"><h2 class=\"w-ibanner-title\" style=\"font-size:max( 2rem, 2vw );\">Web &amp; app Analytics<\/h2><div class=\"w-ibanner-desc\"><p>Let\u2019s find out how your users interact with your website and app<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-ibanner us_custom_e7c215f2 has_text_color animation_phorcys ratio_3x2 easing_ease\"><a href=\"https:\/\/hgency.be\/en\/services\/customer-relationship-management\/\" aria-label=\"Customer Relationship Management\"><\/a><div class=\"w-ibanner-h\"><div class=\"w-ibanner-image\" style=\"background-image: url(http:\/\/hgency.be\/wp-content\/uploads\/2023\/09\/service-crm-1024x683.png)\"><\/div><div class=\"w-ibanner-content\"><div class=\"w-ibanner-content-h\"><h2 class=\"w-ibanner-title\" style=\"font-size:max( 2rem, 2vw );\">Customer Relationship Management<\/h2><div class=\"w-ibanner-desc\"><p>Grow your customer lifetime value<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_60e9caca us_animate_this\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>How I work<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-tabs style_default switch_click accordion remove_indents\" style=\"--sections-title-size:1.6rem\"><div class=\"w-tabs-sections titles-align_none icon_plus cpos_right\"><div class=\"w-tabs-section\" id=\"1568020862825-8b1bfcfe-9839\"><button class=\"w-tabs-section-header\" aria-controls=\"content-1568020862825-8b1bfcfe-9839\" aria-expanded=\"false\"><h3 class=\"w-tabs-section-title\">Define goals and KPIs<\/h3><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-1568020862825-8b1bfcfe-9839\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The initial phase of a project is a discussion where we define goals and key performance indicators (KPIs).<br \/>The goals give the direction that will guide all future initiatives. On the other hand, the KPIs help us assess the performance of each initiative on a daily basis. Both should be simple and easy to understand by all stakeholders.<\/p>\n<p>From this discussion, we should be able to answer two questions:<\/p>\n<ul>\n<li><em>Why do we want to implement marketing initiatives ?<\/em><\/li>\n<li><em>How do we measure success ?\u00a0<\/em><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"gb18\"><button class=\"w-tabs-section-header\" aria-controls=\"content-gb18\" aria-expanded=\"false\"><h3 class=\"w-tabs-section-title\">Audit &#038; set priorities<\/h3><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-gb18\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The purpose of the audit is to highlight how each current marketing action performs. How much time and effort do we invest in each initiative ? How much return do we measure from each one ?\u00a0<\/p>\n<p>Based on the answers, the list of required actions to reach the predefined goals can be set. All actions are prioritized into a roadmap.<\/p>\n<p>There is no one size fits all in marketing. All plans are different and specifically adapted to the need of your business and target audience.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"1568020870759-9534faab-dbc2\"><button class=\"w-tabs-section-header\" aria-controls=\"content-1568020870759-9534faab-dbc2\" aria-expanded=\"false\"><h3 class=\"w-tabs-section-title\">Pump those numbers up<\/h3><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-1568020870759-9534faab-dbc2\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Here comes the step where you can sit back and relax while I implement the actions defined previously. Following the agreed roadmap, I setup, write, optimize, design, analyze and everything while you watch your goals gets closer.<\/p>\n<p>Depending on the scale of the action plan, I can also act as the main point of contact between you and the agency that handles the heavy lifting.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"1568020873731-3e6edfbc-fc38\"><button class=\"w-tabs-section-header\" aria-controls=\"content-1568020873731-3e6edfbc-fc38\" aria-expanded=\"false\"><h3 class=\"w-tabs-section-title\">Learn &#038; improve<\/h3><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-1568020873731-3e6edfbc-fc38\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The last step is about becoming more efficient and growing further. What can we learn from the actions that were implemented that could be used to make them better ?<\/p>\n<p>\u00a0 <br \/>To make that happen we need actionable conclusions. I bring them by translating figures and complex tables into insights that are easy to understand by all stakeholders.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><\/div><\/div><\/div><\/div><\/section>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_60e9caca us_animate_this\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Feeling like connecting ?<\/h2>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1-3 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-popup w-btn-wrapper align_none\"><button type=\"button\" aria-label=\"Let&#039;s talk marketing\" class=\"w-popup-trigger type_btn w-btn us-btn-style_1\"><span class=\"w-btn-label\">Let's talk marketing<\/span><\/button><div class=\"w-popup-overlay\" style=\"background:rgba(0,0,0,0.85);\"><\/div><div class=\"w-popup-wrap layout_default\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Let&#039;s talk marketing\" style=\"--title-color:var(--color-content-heading);--title-bg-color:var(--color-content-bg-alt);--content-color:var(--color-content-text);--content-bg-color:var(--color-content-bg);--popup-width:600px;--popup-padding:5%;\"><button aria-label=\"Close\" class=\"w-popup-closer\" type=\"button\"><\/button><div class=\"w-popup-box animation_fadeIn closerpos_outside with_title\"><div class=\"w-popup-box-h\"><div class=\"w-popup-box-title\">Let&#8217;s talk marketing<\/div><div class=\"w-popup-box-content\"><div class=\"wpcf7 no-js\" id=\"wpcf7-f3850-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"3850\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/1301#wpcf7-f3850-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"3850\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f3850-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p><label> Name<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label> email<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> message<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span> <\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_8323c574 us_animate_this\"><div class=\"wpb_wrapper\"><p>Contact me to discuss your marketing strategy and its performance. Or, simply, for a cup of coffee. I quite like coffee too.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Services How would you like to connect with your target audience ? Marketing StrategyThe roadmap to success that brings consistency in every action Search Engine AdvertisingWhat is a best placement for your ads than where people are searching for you ? Search Engine OptimizationAnswering your audience querries with the right content Social Media MarketingEngage your...","protected":false},"author":1,"featured_media":4464,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1301","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The digital marketing services I provide - HGENCY<\/title>\n<meta name=\"description\" content=\"How would you like to connect with your target audience ? 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